We were approached to create a set of five quirky and fun laboratory tests in photoreal CG for Kraft to promote their new Snack Bite recipes.
The project brief was - create tests with eccentic storytelling and subtle hilarity that shows us why Kraft Snack Bites are the best snack out there. Using the DIY kitchen experiment language was the way to make them convincing enough as they could work properly in real life.
My Role: Art Direction, Design, LookDev
Chris Bahry, Alex Torres
Mary Anne Ledesma
Art Direction + Design:
Will Sharkey, Matt Walker
Leandro Beltran, Carlos Torres, Marcelo Souza, Rodrigo Rezende
Alasgar Hasanov, Rafael Santos
Christian Hecht, Rob Moggach
Light / Render:
Brad Husband, Alexandre Veaux, Marcelo Souza
Brad Husband, Alexandre Veaux, Rob del Ciancio
Sound & Music: