Kraft
Snack Bites
We were approached to create a set of five quirky and fun laboratory tests in photoreal CG for Kraft to promote their new Snack Bite recipes.
The project brief was - create tests with eccentic storytelling and subtle hilarity that shows us why Kraft Snack Bites are the best snack out there. Using the DIY kitchen experiment language was the way to make them convincing enough as they could work properly in real life.
My Role: Art Direction, Design, LookDev
Full Credits
Client:
Kraft
Agency:
Taxi Canada
Production Company:
Tendril
Creative Directors:
Chris Bahry, Alex Torres
Executive Producer:
Kate Bate
Producer:
Mary Anne Ledesma
Production Coordinator:
Priscila Conde
Director:
Daniel Pommella
Art Direction + Design:
Leandro Beltran
Animation:
Florent Arnould,
Will Sharkey, Matt Walker
Modelling:
Leandro Beltran, Carlos Torres, Marcelo Souza, Rodrigo Rezende
FX:
Alasgar Hasanov, Rafael Santos
Photogrammetry:
Christian Hecht, Rob Moggach
Light / Render:
Brad Husband, Alexandre Veaux, Marcelo Souza
Compositing:
Brad Husband, Alexandre Veaux, Rob del Ciancio
Sound & Music:
SNDWRX