Kraft

Snack Bites

We were approached to create a set of five quirky and fun laboratory tests in photoreal CG for Kraft to promote their new Snack Bite recipes.

The project brief was - create tests with eccentic  storytelling and subtle hilarity that shows us why Kraft Snack Bites are the best snack out there. Using the DIY kitchen experiment language was the way to make them convincing enough as they could work properly in real life.

My Role: Art Direction, Design, LookDev

Full Credits

Client: 
Kraft

Agency:
Taxi Canada

Production Company:
Tendril

Creative Directors:
Chris Bahry, Alex Torres

Executive Producer:
Kate Bate

Producer:
Mary Anne Ledesma

Production Coordinator:
Priscila Conde

Director:
Daniel Pommella

Art Direction + Design:
Leandro Beltran

Animation:
Florent Arnould, 
Will Sharkey, Matt Walker

Modelling:
Leandro Beltran, Carlos Torres, Marcelo Souza, Rodrigo Rezende

FX: 
Alasgar Hasanov, Rafael Santos

Photogrammetry:
Christian Hecht, Rob Moggach

Light / Render:
Brad Husband, Alexandre Veaux, Marcelo Souza

Compositing:
Brad Husband, Alexandre Veaux, Rob del Ciancio

Sound & Music:
SNDWRX